thinksimple

We look for everyday problems small business owners face, and see whether they're worth solving.

We read what small business owners actually complain about: forum threads, reviews, job ads. For each problem we write an honest early-access page. Nothing is built until enough people ask for it.

Ideas being tested 16

Independent Stone Benchtop and Stonemasonry Businesses

Stop losing benchtop jobs to silence between quote and install

For independent stone benchtop fabricators whose customers wait a week-plus for a quote, then get cancelled or rescheduled with no warning — and walk.

6 real complaints → Independent Picture Framing Businesses

Stop guessing what a framing job is actually worth

For independent framers who are nervous of over-pricing and losing the work, or coming in too low and working for next to nothing.

4 real complaints → Independent Pest Control Businesses

Stop paying someone just to fix your route every morning

For independent pest control businesses whose field-service software can't route technicians by real driving directions, not just proximity.

3 real complaints → Independent Bathroom Renovation Businesses

Stop going silent the moment a trade runs late

For independent bathroom renovators juggling plumbers, tilers and waterproofers by phone — where one trade slipping turns into weeks of unanswered calls and a customer with no bathroom.

5 real complaints → Independent Carport, Patio and Pergola Building Businesses

Stop being the last to know your own job is delayed

For independent patio, carport and pergola builders whose customers go months without an update — then find out about a council hold-up, reschedule or cancellation only by chasing the office.

5 real complaints → Independent Local Meal Prep and Healthy Meal Delivery Businesses

Stop getting blamed for charges your customers thought they'd paused

For independent meal prep businesses handling pause, skip and cancel requests by email — where confirmed pauses still get charged and one-off orders turn into subscriptions nobody remembers agreeing to.

5 real complaints → Independent Residential Real Estate Sales Agencies

Stop giving away 15‑20% of your commission for seller leads you'd probably have won anyway

For independent real estate sales agents tired of referral sites and lead subscriptions that eat into already-thin margins.

4 real complaints → Independent Solicitor Practices and Small Law Firms

Your client files should never be held hostage by your practice software

For independent solicitor practices and small law firms whose legal practice management platform makes it difficult — or expensive — to get your own data back when you leave.

6 real complaints → Independent Recruitment and Staffing Agencies

Tired of chasing your recruitment ATS for a real human response?

For independent recruitment and staffing agencies whose ATS leaves support emails unanswered, support phone lines dead, and real problems met with generic help articles.

4 real complaints → Independent Tyre Retail and Fitting Businesses

Every unanswered call is a booking your competitor just took

For independent tyre shops that lose bookings during busy periods because nobody can get to the phone.

3 real complaints → Independent Sign and Print Shops

Stop paying full price for staff who only need read-only access

For independent sign and print shops whose quoting/job-tracking software charges a full seat for every staff member, even the ones who never touch a quote.

4 real complaints → Independent trade contractors (plumbers, electricians, carpenters)

Stop chasing invoices you were too busy on the tools to send

For tradies who fall behind on invoicing because the job always comes first — and end up paying someone else just to keep track of who's paid.

3 real complaints → Independent Veterinary Clinics

Stop losing hours to manual vaccination and recall reminders

For independent vet clinics still printing, stamping and mailing reminder postcards instead of having reminders handled automatically.

4 real complaints → Private tutors and music teachers

Invoices your tutoring families can actually understand

For private tutors and music teachers juggling multiple students per family who are tired of billing software that leaves everyone confused about what they owe.

5 real complaints → Small agencies and freelance teams (2-10 people)

Stop building client reports by hand every month

For small agencies and freelance teams who waste hours screenshotting Google Ads, Analytics and Facebook data into spreadsheets and slide decks instead of doing billable work.

4 real complaints → Independent Dog Walking and Pet Sitting Businesses

When your GPS check-in can't be trusted, neither can your software

For independent dog walking and pet sitting businesses whose app's GPS check-in/out tracking is too glitchy to actually prove a visit happened.

3 real complaints →

What problem are you looking to fix?

Describe it in your own words. We read every one and use them to decide what to research next.